The South Asian Travel Awards (SATA), the region’s most prestigious platform recognising excellence in travel, tourism, and hospitality, announced that its 9th edition will be hosted in Sri Lanka. The event is scheduled to take place from 19 to 20 September 2025 at Cinnamon Grand Colombo, which will serve as the official host venue.
Organised in collaboration with the Sri Lanka Tourism Development Authority (SLTDA), SATA 2025 will bring together top industry stakeholders from across South Asia — including India, the Maldives, Bhutan, Nepal, Bangladesh, and Sri Lanka — for a two-day celebration of achievement, innovation, and regional collaboration.
SATA 2025 will also be amplified through a comprehensive media network, ensuring extensive visibility across the region’s tourism markets.
The awardees will be evaluated by a distinguished panel of nine-jury members representing different countries across South Asia and beyond.
With Sri Lanka poised to take centre stage, SATA 2025 is set to be a landmark event in the South Asian tourism calendar.
This year’s event is supported by an impressive roster of partners. Honda Marine joins as the Platinum Partner, while The Hawks Pvt Ltd, Velana International Airport (VIA), and Allied Insurance Company of the Maldives have come on board as Gold Partners. Bizspoke and Renaatus will support the event as Silver Partners.
Since its inception, SATA has remained committed to recognising excellence, fostering innovation, and promoting sustainable growth in South Asia’s tourism sector. The 2025 edition is expected to further strengthen cross-border ties and provide a strategic platform for dialogue, networking, and industry advancement.
As the host nation, Sri Lanka will have the opportunity to showcase its world-renowned hospitality, cultural richness, and commitment to tourism development on a global stage.
SATA 2025 is further supported by a network of Hospitality Partners across the region. These include Mandarina Colombo (Sri Lanka), Sheraton Grand Bangalore at Brigade Gateway and Andaz Delhi (India), Hulhule Island Hotel (Maldives), HolidaInn Express Kathmandu Naxal (Nepal), Zhiwaling Heritage in Paro (Bhutan), and Holiday Inn Dhaka City Centre (Bangladesh).
The event has also received endorsements from key tourism bodies and associations across South Asia. These include the Sri Lanka Tourism Development Authority (SLTDA), Sri Lanka Tourism Promotion Bureau (SLTPB), Nepal Tourism Board (NTB), Visit Maldives Corporation Limited, and the Travel Agents Association of India (TAAI), among other leading national organisations and industry stakeholders.