By Zanita Careem
Makeup is a form of art. Like an artist painting, our face is our canvas. Makeup expresses everything about a person’s personality, even their mood. Makeup could mean a lot of different things to people such as a way to relax, be creative, or simply just because they love doing it. Makeup can also be a hobby, some people play sports every day because they enjoy it and it is a to express on the outside how one feel on the inside. One can develop confidence without having to speak out about it.
Makeup makes one feel put-together and boosts confidence when you need it.
There has always been a discussion between people who wear makeup and people who don’t wear it as to the reason why people choose to put on makeup on a daily basis. Most people who don’t wear makeup have the idea that people who do wear it must feel insecure about the way they look or that they don’t like themselves. Even though some people start wearing makeup for this exact reason-there is nothing wrong with that! If it makes someone happy and comfortable to put on a full face of makeup every day, then they should be able to do it without being criticized for it.
Make-up or cosmetics are generally used to augment your look. It is not something that was invented in the 21st century. In fact, we have thousands of years of history of people using makeup for several purposes. However, in the modern world, the role of makeup is just more than getting ready for ceremonies or festivals and it is something unbound by the boundaries of gender too. It is not just women who use makeup but men also do it on regular basis.
In modern times, makeup has become as essential as any other daily routine. Exclusive Lines, beauty store are aware of a women’s beauty,they love to enhanced women features. There is a variety of make up essentials in the market nowadays but one makeup range that gives women a unique beauty experience are the extensive range of Mac makeup catering to all skin tones.
Mac Cosmetics Debuts Flagship Store In Sri Lanka With Exclusive Lines
The world’s leading professional make up brand MAC was introduced to Sri Lanka recently by Exclusive Lines creating a milestone for the brand. MAC, a flagship brand of The Estée Lauder Companies Inc., is all set to revolutionise the beauty landscape of Sri Lanka with its iconic products and immersive retail experience.
Originated in Toronto, Canada in 1984, MAC has received love from makeup enthusiasts worldwide, establishing its presence in over 100 countries/territories. After delighting patrons online through Exclusive Lines for two years, MAC is now poised to bring its magic to life in Sri Lanka exclusively through Exclusive Lines, recently opening its physical retail stores at Level 1, One Galle Face Mall, Colombo and Beauty and Luxe by Exclusive Lines, Colombo City Centre.
Exclusive Lines with its distinguished legacy spanning nearly four decades in fragrances, cosmetics, and skincare, stands as the exclusive retailer of MAC in Sri Lanka. As a member of the esteemed Pee Bee Group of Companies, Exclusive Lines is dedicated to excellence, catering to the diverse needs of customers across the Sri Lankan market.
“Celebrating the launch of MAC Cosmetics in Sri Lanka is a significant milestone for us. As a brand dedicated to inclusivity, diversity, and innovation, we are excited to introduce our iconic products and immersive retail experience to Sri Lanka’s vibrant beauty scene. This isn’t just a store; it’s a destination for consumers to express their creativity and create their own makeup looks and styles. We are offering a unique experience that only M·A·C can provide,” said Karen Thompson, Brand Director, MAC Cosmetics India.
Commenting on the milestone, Apsara Hiru Surtani, Head of Strategy & Corporate Development – Beauty at Exclusive Lines expressed, “The opening of the MAC Cosmetics flagship retail store in Sri Lanka is a much-anticipated event for Exclusive Lines. This marks a momentous occasion not only for MAC but also for Exclusive Lines as we continue our dedicated efforts to introduce premium international beauty brands to the Sri Lankan market.”
MAC has been at the forefront of pioneering the future of beauty retail, with its innovative retail concept piloted across various locations globally. Continuing the legacy, MAC aims to provide an unparalleled shopping experience for consumers in Sri Lanka, welcoming people of All Ages, All Races, and All Genders to explore a diverse lineup of products that cater to all skin tones.
MAC make up range grew quickly and was loved by all celebrities, Madonna requested a lipstick that woulld last throughout an entire performances of hers, The lipstick Russian Red was born. They made this red specifically for her 1990 Blond Ambition tour, and it was instant success. Then on major stars like Michael and Lataya Jackson started to use Mac lipsticks and other mac beauty oroducts.
Pix by Thushara Attapathu